You set a fair price for your product. Then you search for it on Amazon or Noon and find another seller offering it for less. Shoppers buy from them, your own offer stops selling, and your retail partners ask why they should hold your price when the marketplace doesn’t.
This is one of the most common problems brands face online. It can be fixed, but rarely in one step. This guide explains where low prices come from and what actually works to stop them.
Why it matters
- You lose the sale. On Amazon, one seller wins the "Buy Box", the main Add to Cart button, and price is a big part of who wins it. On Noon the cheapest offer is also shown first in most cases.
- Your price drops everywhere. Shoppers compare. Once a lower price is online, your stores, website and retail partners come under pressure to match it.
- Your margin shrinks. If you sell to Amazon as a vendor, Amazon often matches the lowest price it finds and then asks you to cover part of the gap.
- Your brand looks cheap. Constant discounts from unknown sellers, sometimes with poor service, change how shoppers see your products.
Where the cheap stock comes from
Before you can stop it, you need to know the source. It’s usually one of these:
- Your own distributors or wholesalers. They buy in bulk at a low price and sell the extra online, or pass it to someone who does.
- Retailers clearing stock. A shop with slow stock or a closing-down sale sells it to a marketplace seller.
- Grey imports. Your product, bought cheaper in another country and brought in outside your official channels.
- Your own promotions. A big discount on your website or in a retail chain lets resellers buy cheap and resell for weeks.
- Counterfeits. Fake copies of your product sold under your name. This is a different problem, and the marketplaces treat it much more seriously.
Step 1: Find out who is selling and at what price
Search for your products on Amazon and Noon, in every country you sell in, and open "other sellers" on each product page. Make a simple list:
- Seller name
- Price, and how far below your price it is
- Which products they sell
- How they ship (through the marketplace or themselves)
Do this every week. A low price that appears for one day is different from a seller who has been undercutting you for months.
Step 2: Trace the source
Once you know who, find out where their stock comes from:
- Make a test buy. Order from the seller and check what arrives: the packaging, batch or lot number, and any serial number or code.
- Match the codes to your shipments. If you mark batches or cartons per distributor, a test buy tells you exactly which one leaked the stock.
- Look at the timing. Did the low prices start after a big order from one customer, or after one of your own sales?
If you don’t mark your stock today, start now. A small code on the carton or label per customer is one of the most useful tools you can have.
Step 3: Fix your own pricing first
Many low prices start with the brand itself. Before you chase anyone else:
- Keep one price list. Wholesale prices should leave room for every channel to sell at your recommended price and still make money.
- Plan your discounts. A deep discount in one channel spreads to all of them. Run promotions on purpose, with an end date, and across channels where you can.
- Watch bulk orders. Unusually large orders from a small customer often end up online.
Step 4: Control who sells your products online
- Use reseller agreements. Agree in writing with distributors and retailers whether they may sell on marketplaces, and on which ones.
- Name your approved online sellers. Keep a short list of who may sell your brand online, and limit stock to others who break the agreement.
- Be careful with fixed resale prices. In many countries, including Egypt, forcing resellers to sell at a fixed or minimum price can break competition law. Check with a lawyer before writing a pricing policy into your agreements.
Step 5: Use the marketplaces’ brand tools
- Amazon Brand Registry. If your trademark is registered, enroll it. You get more control over your product pages and a way to report sellers who use your brand wrongly: counterfeits, fake listings, misuse of your logo, or changes to your page.
- Noon brand approval. Noon lets brand owners register their brand and, in some categories, limit who can sell it. Ask your Noon account manager what’s available for your category.
- Report what breaks the rules. Counterfeits, used items sold as new, or wrong product details are all things the marketplaces act on.
Know the limit: Amazon and Noon generally won’t remove a seller just for selling a genuine product at a low price. The marketplace tools work for counterfeits and rule-breaking. For genuine stock at low prices, the fix is in Steps 2 to 4.
Step 6: Make your own offer the one shoppers choose
While you work on the source, keep winning the sale:
- Sell through the marketplace’s own fulfilment (FBA on Amazon, FBN on Noon) where it makes sense. Fast delivery helps you win the Buy Box even when you aren’t the cheapest.
- Never run out of stock. When you’re out, the reseller gets every sale.
- Own the best product page. With Brand Registry, your images, A+ content and brand store show that you are the official seller.
- Offer something resellers can’t. Bundles, sets or sizes made only for your marketplace store can’t be copied by someone selling your standard product.
Mistakes we see often
- Matching every low price. You end up in a price war with your own stock, and your price drops everywhere.
- Reporting genuine sellers as counterfeit. False reports can put your own account at risk.
- Not marking stock. Without batch or carton codes, you can’t prove where the leak is.
- Big discounts with no plan. One heavy promotion can feed resellers for months.
- Ignoring it until a retail partner complains. By then, the low price has usually spread.
Your checklist
- List every seller of your products on Amazon and Noon, with prices, every week
- Make test buys from sellers far below your price
- Mark batches or cartons per customer so you can trace leaks
- Check that your price list and promotions leave room for every channel
- Put marketplace selling rules in your reseller agreements, after legal advice
- Enroll in Amazon Brand Registry and ask Noon about brand approval
- Report counterfeits and rule-breaking, and only those
- Keep your own offer in stock, fast and on the best product page