On a marketplace, your product page does the job of your best salesperson. Shoppers can’t touch the product or ask a question in person, so the page has to answer everything in a few seconds, on a phone screen.
A good page does two things: it helps your product get found in search, and it convinces the shopper to buy once they’re there. Ads can bring people to a weak page, but they can’t make them buy. Fix the page first.
1. The title: get found and get the click
The title is what search reads first and what shoppers see in the results. A strong title includes, in roughly this order:
Brand + product type + key feature + size or set count + material or colour
For example: "Brand Insulated Stainless Steel Water Bottle, 750 ml, Keeps Drinks Cold 24 Hours, Leak-Proof Lid, Black"
- Use the words shoppers search for. "Water bottle", not your internal product code or a creative name nobody types.
- Put the important words first. On phones, only the start of the title shows.
- Don’t stuff it. Repeating keywords or adding claims like "best quality" looks spammy and can break the marketplace’s rules.
- Follow the category’s format. Amazon and Noon each have title rules per category. Breaking them can get your page hidden or rejected.
2. Images: the most important part of the page
Most shoppers decide from the images, before they read anything. Aim for six to eight images:
- Main image: the product alone on a pure white background, filling most of the frame. No text, logos or props. This is a rule on both Amazon and Noon.
- In use: the product in a real setting, so shoppers picture owning it.
- Close-up: texture, finish, quality details.
- Size: dimensions, or the product next to something familiar.
- What’s in the box: every piece laid out, so there are no surprises.
- Key benefits: an image with short text highlighting two or three benefits (allowed in the secondary images).
- Comparison or variants: colours, sizes, or how it compares with a standard option.
Use high-resolution images so shoppers can zoom in. Blurry or dark photos make a product look cheap, whatever its real quality.
3. Bullet points: the five things a buyer needs to know
Bullet points are where shoppers check the details before deciding. Write five, each starting with a short benefit in capitals or bold, then the detail:
- COLD FOR 24 HOURS: double-wall insulation keeps drinks cold all day, even in summer heat
- LEAK-PROOF LID: carry it in your bag without spills, and open it with one hand
Lead with what the shopper gets, not just the specification. Answer the questions people actually ask: Is it safe? Will it fit? How do I clean it? What’s included?
4. Description and A+ content
The description adds context the bullets can’t: how the product is made, who it’s for, how to care for it. Keep it short and easy to scan.
If you’re registered in Amazon Brand Registry, you can replace the plain description with A+ content: designed sections with large images, comparison charts and brand story modules. A+ pages usually help more shoppers buy, and they make your brand look established next to resellers’ plain pages. Use them on your best-sellers first.
Noon also supports richer content on some product pages. Check what’s available for your category, and use it where you can.
5. Arabic: not an afterthought
In Egypt and Saudi Arabia, many shoppers search and buy in Arabic. A machine translation shows immediately and costs you trust.
- Write Arabic as Arabic, not as a word-for-word translation. Use the words people actually search for, which are often different from a literal translation.
- Fill in the Arabic fields completely on both Amazon and Noon: title, bullets and description.
- Keep the facts identical in both languages: sizes, piece counts and materials.
6. The details that help search
Behind the visible page there are fields shoppers don’t see but search does:
- Search terms (Amazon): add synonyms, other spellings and Arabic or English variants you couldn’t fit in the title. Don’t repeat words already in the title, and never use competitors’ brand names.
- Category attributes: fill in every field for your category, such as material, colour, size and pieces. Shoppers filter by them, and missing ones can hide your product from filtered results.
- Variations: group sizes or colours of the same product on one page, so reviews and ranking build up in one place.
7. Reviews and questions
Reviews are part of your page. Reply politely to questions, use negative reviews to fix the page or the product (if many people misunderstand the size, show it more clearly), and never pay or offer anything for reviews. Both Amazon and Noon prohibit it.
Mistakes we see often
- A main image that breaks the rules. Text, a coloured background or a busy scene can get the page suppressed.
- One photo, or photos from a phone in poor light. Images sell more than anything else on the page.
- Titles nobody searches for. Creative names and internal codes don’t get found.
- Copying the supplier’s text. It’s often weak, and the same text may be on other sellers’ pages.
- Thin Arabic. You lose the shoppers who search in Arabic.
- Setting it and forgetting it. Search terms and shopper questions change. Review your top pages every few months.
Your product page checklist
- Title with brand, product type, key feature and size, important words first
- Main image on pure white, plus five to seven supporting images
- Five benefit-led bullet points that answer real questions
- A short, clear description, or A+ content if you have Brand Registry
- Complete, natural Arabic alongside English
- Every category attribute and search term field filled in
- Variations grouped on one page
- Questions answered and reviews read regularly